Kendall Auto Group

During my time at DaviesMoore, I acted as account coordinator for the Kendall Auto Group account. Every month, Kendall required a tremendous amount of activity from our agency. My work relied heavily on internal communications between our design, media, and production teams and Kendall’s marketing department. Kendall Auto Group consists of 35 dealerships, and operates across 3 states in the Pacific North West. We executed roughly 130 individual web banner offers, as well as 20-30 radio and television spots, per month. I was also responsible for writing the disclaimers for all offers.

I often felt my roles at DaviesMoore crossed over into the realm of strategy, as there was’t an acting strategist at the agency. The responsibility fell to the account director and I. Although I fully appreciated my time gaining experience in account management, it was here that I realized strategy was what I loved doing.