Gamers all know the struggle of getting caught in the hype of a new game, buying it, and turns out to be a complete let down. Then to immediately turn around and get a quarter of what you paid for back in trade. It's time to start sourcing your advice from people who actually know gaming before you buy.
The Problem:
2016 was an explosive year for the e-sports and greater video game industry. Global revenues had increased 8.5% to $99.5 billion that year. However, Gamestop's shares were not meeting the investors' expectations. GameStop revenues had in fact decreased by 11% during the same period of industry growth. GameStop was facing the same struggles every other brick and mortar retail stores were: internet shopping.
Our Strategy:
Giving the people a significant reason to trust Gamestop by reminding the customer how frustrating it can be to buy a game that sucks, as well as how important it is to remember who the real experts are. Reviving the brand's voice, with a social media restart and outdoor campaign positioned towards calling out internet randoms. The internet can be a great place for opinions, not necessarily quality ones.
We have the knowledge. We are the Source.
